Did you join the hashtag bandwagon without knowing what you’re getting yourself into? That’s okay, because this is the last day you’ll make a fool out of yourself from using #hashtags.
1. Add to the conversation. If you tweet “Why so serious, Spock? #StarTrek”, you will either get a bunch of nerds lecturing you about your ignorance of the Vulcan race or you will get a delivery truck of crickets with broken legs. Whatever you tweet, make it count. If you’re using a subject-based hashtag, introduce something that no one else is talking about. That way your followers will see the value of following you instead of the other tweeters that only say “omg be by bae #justinbeiber.”
2. Hashtag Responsibly. It should go without saying that you shouldn’t have more hashtags than actual content unless you’re a teenager looking for the affirmation she needs in order to feel loved. Instead of throwing 10 fishing lines out at once in random directions, go to the spot in the pond where it’s quieter so you’ll get a more focused attention.
Hashtag Hack! Include your hashtags inside your content instead of piling them on at the end. For instance “Testing out my oil #sharpies for my #diywedding plates. [link to photo]”
3. Focus. You want to have a narrow spectrum, so you’re targeting people who are your ideal reader. So obviously don’t post “I #love ice cream more than #life itself” and instead post “Posting this #recipe for all the #icecreamlovers out there. #summeriscoming”
4. Build a community. There are a couple of ways you could accomplish forming a community around hashtags. First is by tracking group activities. One of my favorites is #winewednesday, because I get to see how everyone else is getting their hump-day buzz on and get to read their reviews of their wine. The group hashtag could be informational like this one or it could be motivational, inspiring, etc. Second is by forming online conventions. Just like everyone at Comic Con is geeking out over realistic lightsabers, there are hashtags like #tbt (throwback thursday) that gather tweets of a similar concept in a central place. Just don’t start something like #murderousmondays unless your blog is about horror films.
5. Create tone & asides. If you’re being sarcastic, no one probably knows that on the internet unless you’re a beauty blogger and tweet something like “I have another boring #haul video for you guys.” Use them for content clarification or use them as asides that are most likely ironic. “#nofilter #nomakeup #keepingitreal [insert picture of a drag queen]” Whatever you do, make sure that your audience is on the same page as you and that you primarily use hashtags to attract people who will align with your content instead of spammers.
Know any hashtagging hacks? Leave them in the comments below!